LGBTQ agenda promotion backfires for Bud Light, Target, others

by Jacob Fuller

Katie Kerekes, FISM News

Over a month after Bud Light released its marketing campaign partnership with transgender activist Dylan Mulvaney, sales continue to plummet for the brand and its parent company.

Anheuser-Busch, which brews popular beers such as Bud Light, Budweiser, Michelob Ultra, and Natural Light, is facing a nationwide boycott from its once-loyal consumer base following widespread disapproval of its partnership with Mulvaney, who began documenting his “days of girlhood” on social media last year.

As previously reported by FISM, the company lost over $5 billion in value after its endorsement of Mulvaney became public, and two of its top marketing executives were placed on leave of absence, both of which are not expected to return.

According to a Wednesday report from The Daily Wire, Bud Light sales took the biggest hit, dropping 23.3% at the end of April, and another 23.6% at the end of the first week in May, followed by Budweiser, whose sales fell 11.4% and 9.7% respectively, in the same weeks.

Those same weeks saw a spike in sales for competing breweries such as Pabst Blue Ribbon and Miller High Life, which experienced a respective 21.6% and 10.4% increase in the first week of May.

This data reflects the widespread consumer uprising that has developed in resistance to the leftist agenda, which corporate giants are largely responsible for bolstering.

“Go woke, go broke” became the popular catchphrase attached to the initiative, and large corporations are feeling the heat in recent years.

Retail giant Target is currently under a consumer boycott for its most recent campaign which marketed gender-fluid clothing and literature to children.

In 2020, the popular streaming service Netflix was under fire for a film in its library that portrayed the sexualization of young girls, and while the company has seen a massive loss in subscribers since then, it has doubled down on its promotion of leftist propaganda. Available to stream are many films with LGBT storylines such as one that featured a pregnant “man.”

International children’s media sensation The Walt Disney Company, while largely antithetical to Christianity or conservatism for decades, has been the center of ongoing controversy and boycott in recent years for its promotion of liberal ideologies.

In 2022, the company lost $123 billion as a result of its ideological agenda. That same year Disney released its first animated film featuring a same-sex kiss, which tanked at the box office despite being the first animated film to release in theaters since the pandemic.