Chris Lange, FISM News
The Walt Disney Company will soon be airing an ad on all of its channels featuring the mother of a trans-identified child who accuses Americans who don’t embrace transgender ideology of trying to “tear our families apart.”
The public service announcement, titled “Protect our Families,” was released last week by LGBTQ+ advocacy group GLAAD, as first reported by the Post Millennial and the Christian Post. The 60-second ad features Amber Briggle and her trans-identified daughter, who now identifies as a boy named “Max,” along with Briggle’s husband and another child.
The video shows Max engaging in various activities while Briggle asserts that her transgender child “is no different than yours.” Briggle goes on to rail against states that have passed legislation to protect young children from gender-affirming medical interventions and transgender ideology instruction in the classroom.
“There are some politicians who are trying to tear my family apart, simply because my [daughter] is transgender,” she contends. “Trans kids don’t have a political agenda. They are just kids. They just want to be left alone.”
GLAAD says the video shows that “families with transgender kids are just like any other family: they love their kids unconditionally and simply want the best for them.”
The PSA will be aired on Disney-owned networks, as well as by outlets owned by Comcast, Paramount, and WarnerMedia according to CNBC.
The airing of the ad appears to be part of Disney’s ongoing and controversial efforts to malign Florida’s passage of a bill banning classroom instruction on sexuality and transgenderism from kindergarten through the third grade. The measure allows parents to decide whether or not they want their young children exposed to such explicit topics at school. Disney and other opponents of the “Parental Rights in Education bill” have repeatedly referred to the legislation as the “Don’t Say Gay bill,” though the word “gay” does not appear in the measure.
Shortly after Gov. Ron DeSantis (R) signed the bill into law, Disney released a statement decrying its passage and vowing to overturn the legislation, saying, “Our goal as a company is for this law to be repealed by the legislature or struck down in the courts, and we remain committed to supporting the national and state organizations working to achieve that.”
Gov. DeSantis and some GOP state legislators responded to Disney’s threat to subvert a duly-enacted state law by floating the idea of repealing the Reedy Creek Improvement Act, a 55-year-old law that allows Disney to operate its own de facto local government on Disney land.
The ramped-up social agenda push by Disney may come with other consequences as well, according to a recent poll. A Trafalgar Group survey conducted last week shows 68% of parents are “less likely to do business with Disney” because they are “focusing on creating content to expose young
children to sexual ideas.”
According to the Post, Briggle is currently running for city council in Denton, Texas, and operates a blog devoted to her transgender child titled “Love to the Max.”
In an August 2019 blog post, Briggle wrote that “my sweet [daughter], Max, socially transitioned in 1st grade — changing [her] name and pronouns, but otherwise living life exactly the same (only much, much happier).”