Women’s group urges members to boycott Target over abortion policy

by Chris Lange

Chris Lange, FISM News


The nation’s largest public policy women’s organization is calling on its more than 500,000 members to boycott Target over the nationwide retail chain’s pro-abortion policies.

Concerned Women for America (CWA) launched a “Toss Target” campaign Wednesday in response to the Minneapolis-based retail giant’s June announcement that it will pay travel expenses for employees seeking abortions in other states.

CWA suggests that its members spend their money, instead, at retailers with policies more aligned with their values. 

The organization’s website lists the names of pro-abortion retailers selling everything from sporting goods to groceries, makeup, and apparel, alongside a corresponding list of recommended alternatives. The list also includes media outlets, amusement parks, and even ice cream manufacturers.

“Pro-life Americans have the power of the purse and need to stop funding companies that hate us and everything we stand for,” CEO and President of Concerned Women for America Penny Nance said in a press release announcing the “Toss Target” campaign. 

Nance argues that companies like Target, Dick’s Sporting Goods, Ulta Beauty, and CVS that offer to pay for out-of-state abortions discriminate against their employees who “choose life.”

Companies who fund travel to another state for an abortion and don’t provide the extra support for their employees who choose life are practicing discrimination and their actions are a slap in the face to the more than millions of Americans who support life.

 The boycott comes as the back-to-school shopping season kicks into high gear.

“Target has been on the wrong side of family issues for many years and it’s time we take our business elsewhere and let their executives and managers know why,” said Nance. “Their incredibly offensive decision to weigh in on the most important moral issues in the United States of our time, literally weighing in on the side of death, is not only wrongheaded and insidious but downright financially foolish.”

As recently reported by FISM News, most of the companies offering abortion travel funding also offer anywhere from eight weeks up to one year of paid maternity or paternity leave. In addition, employees’ children are often added to healthcare plans as dependents, increasing the cost to companies.

Thus, the companies have a financial incentive to pay for employees’ travel to obtain an abortion, rather than take on the far higher monetary cost of employees having children.

CWA is urging state leaders and pro-life Americans to make their voices heard by joining the “Toss Target” movement. Included on the website are sample letters and scripts that can be used to let retailers know exactly why one has chosen to shop elsewhere.

The June Supreme Court decision to send abortion policies back to state legislators led multiple states to restrict or ban the life-ending procedure. 

Nearly 60% of Americans support restrictions on abortions, according to a recent Trafalgar Group / COSA poll.